The History of No Crap In It


I'm Feather Blake & I created the No Crap In It product line. Though my company is new, my love affair with homemade natural beauty products began 17 years ago in 1999. I was in college & embarrassed about my skin. I began to suspect that the chemicals in my makeup remover were causing me to break out. I made my first product, a coconut oil-based facial cleanser. My skin cleared up quickly & my love affair with nature's beauty secrets began.

Using all natural products especially rang true to me because of my Native-American heritage. I began to seek out more ways I could replace my harsh beauty regiment with a softer more natural one. I made some mistakes along the way, too much of this or too little of that. Over time my products, as well as my skin & hair, got better. I went to my dentist for a routine checkup & she asked why I got my teeth whitened by a different dentist. I knew then that my coconut oil based toothpaste and oil pulling were really making a difference in my smile.

When friends asked me how I got my teeth so white or skin so soft, I just whipped them up a little from my cabinet and put it in a mason jar. After doing this enough times, it dawned on me that I could make some money & share a little beauty with the rest of the world. That's when I started No Crap In It. I called it No Crap In It, because all the ingredients in my products are the same purest and safest products I put on my body.

Thanks for reading my story. Now go buy something! 


Feather Blake