What Is ARRAY 30A? And What Did No Crap In It Bring?
If you've been following along on social media this week, you've probably seen us talking about ARRAY. Maybe you've even caught one of our lives already.
But if you're sitting there thinking, Okay... what exactly is ARRAY? — this one's for you.
This week, the No Crap In It crew is on Florida's Emerald Coast for ARRAY 30A, and we brought along some things you've never seen before.
So, What Is ARRAY 30A?
Think of ARRAY as where the boutique world comes together.
Boutiques and brands gather in one place, but the really fun part is that shoppers experience it all virtually. Participating boutiques host live shopping events with brands throughout the week, giving their customers a chance to discover new products, see launches, ask questions and shop right along with them from home.
For us, that means spending the week meeting boutique owners, introducing new people to No Crap In It, answering questions and hopping on lives with boutiques from around the country.
Normally when we head to an event like ARRAY, our table is filled with the No Crap In It products you already know and love, with maybe two or three new things sprinkled in. This time, we did things very differently. Almost the entire table is NEW. We arrived with not one, but two completely new collections, our Fall lineup, our Christmas lineup, and an entire lineup of new bundles that pair products you may already love together for added savings. There are still a few familiar favorites in the mix, but this is easily one of the biggest collections of newness we've ever brought with us to an event — and we finally get to show you what we've been working on.
Meet Crap for That
Yes, that's really the name — and honestly, these may be some of our favorite product names yet.
Our brand-new Crap for That collection takes everyday wellness needs and gives them the No Crap In It treatment.
You'll meet:
Enough of This Crap — Women's Wellness + Balance
Let That Crap Go — Calm + Steady Support
Cut the Crap — Cleanse + Full-Body Reset
Zero Craps Given — Mood + Uplifting Support
Beat the Crap Outta — Soreness + Tired Muscles
That Crap Can Wait — Rest + Bedtime
Throughout the collection you'll find bath soaks and rollers, along with our Beat the Crap Outta Tallow Balm and Magnesium Spray.
And if you're already a No Crap In It regular, we have to talk about Beat the Crap Outta.
Our Intense and Extreme products have long been two of our top sellers for pain support, but they target different types of discomfort. So what happens when you take what we love about both and put them together?
Basically, Intense and Extreme had a baby — and Beat the Crap Outta was born.
Apparently you all understood the assignment, because it's very quickly becoming one of the top sellers of ARRAY week.
Same No Crap In It attitude. Entirely new collection.
Retro Remedies: Old Favorites, Meet Your 2.0 Era
The name Retro Remedies isn't an accident.
This brand-new collection takes products you already know and love and gives them an upgrade. Think familiar favorites with new and improved formulas, including additional ingredients designed to offer even more support.
For example, if you're a Breathe Easy fan, meet Nose Job — essentially Breathe Easy 2.0. It still gives you that clear-breathing support you reach for when you're congested, but we've added ingredients to the new formula to offer additional support when you're dealing with those seasonal sniffles and colds.
And Breathe Easy isn't the only favorite getting the 2.0 treatment.
The Retro Remedies lineup includes:
I'm Fine, Totally Fine — Stress, Anxiety + Panicky Moments
Nose Job — Congestion + Seasonal Support
Cootie Control — Immune Wellness
Head Drama — Head + Tension Support
Don't Hurl — Queasy + Unsettled Moments
Where Are My Keys? — Focus + Attention
Battery: 2% — Energy + Refresh
Put the Snack Down — Appetite + Craving Support
You'll find them as body sprays and inhalers! Body spray= sharable and Inhaler= 1 per person in your household.
They're new and improved versions of remedies you already know and love — with new names, upgraded formulas and that same very No Crap In It personality.
New Bundles = New Ways to Save
Not everything we're debuting at ARRAY is a brand-new product.
In fact, you may already have several of these products sitting in your cabinet.
What is new is the way we've paired them.
We're introducing new bundles that combine some of our existing favorites, which means you can grab products that work beautifully together and save by purchasing them as a bundle.
You'll see combinations built around lymphatic support, immune wellness, focus and energy, sleep, relief, female balance and more.
The products may look familiar, but with only a couple of exceptions, these bundles have never been offered before.
Fall + Christmas Came to Florida, Too
Because apparently we decided September on the Florida coast needed a little pumpkin spice and Christmas cheer.
Our ARRAY lineup also includes our Fall and Christmas collections, with Pumpkin Spice, Vanilla Caramel Coffee, Toasty Marshmallow, Mr. Claus and Mrs. Claus.
You'll see seasonal tallow balms, magnesium sprays, lip balms, candles, Crapper Trappers and more — including our new Vanilla Caramel Coffee Cellulite Coffee Scrub.
Basically, we're covering everything from pumpkin spice season straight through Christmas.
Here's the Important Part: You Won't Find These on Our Website
Our ARRAY lineup isn't currently available to shop on the No Crap In It website. The fall collection is the only exception.
You'll find these products through the boutiques going live with us at ARRAY.
Each boutique handles live shopping a little differently. Some go live on Facebook, while others shop through their boutique app or website. We'll share the boutique name and live time below, and we recommend visiting that boutique's Facebook page before the live for details on exactly where to watch and shop.
Shop No Crap In It Live at ARRAY
Monday (replays are available to watch)
9:00 AM — MOCO
10:00 AM — Velvet Noir
10:30 AM — Freckled Poppy
12:00 PM — Under the Carolina Moon
1:00 PM — Bray & Em
1:00 PM — Discount Divas
1:30 PM — One24
3:00 PM — Sisters in Style
3:00 PM — Belle Lees
3:30 PM — Engel Lane
7:30 PM — Lila and Bray
Tuesday
9:30 AM — Graceann
10:00 AM — Mint Pineapple
12:00 PM — Filly Flair
1:00 PM — Glamour Farms
3:00 PM — Deep South Pout
4:00 PM — L. Rosa
7:00 PM — Prep Obsessed
Wednesday
9:00 AM — Paisley Grace
10:00 AM — Simply Simpson
10:00 AM — Kali Rose
11:00 AM — Walker Rose
1:00 PM — Macoma
1:00 PM — Ashley Roads
2:30 PM — Aly Jean
3:00 PM — BFF Here
8:00 PM — Drop the Walls
Thursday
10:00 AM — Mingle
10:00 AM — Coastal Bloom
11:00 AM — Face to Soul
11:30 AM — O’Reilly’s
12:30 PM — The Nestled Fig
2:00 PM — Dana’s
4:00 PM — Polkadot Alley
4:00 PM — Pleated
5:30 PM — Hello Friends
Friday
10:00 AM — Everlee Addison
Whether you've been shopping No Crap In It for years or you're discovering us for the first time through one of your favorite boutiques, come hang out with us this week.
We're answering questions, showing you what's new, introducing you to products you haven't seen before and probably laughing a lot along the way.
Welcome to ARRAY. We brought the crap.